Influence of Package Design Elements on Consumers’ Choice of Staple Commodities in Lagos State, Nigeria
Keywords:Consumers’ choice, Packaging elements, Product packaging, Staple commodities
In Lagos State, product packaging has come to play a more important role as a brand communication vehicle. The study is a descriptive survey using a structured questionnaire that elicited responses from the respondents within Lagos State, the respondents are made up of consumers of staple commodities produced by Unilever and PZ Cussons Nigeria Plc. Structured questionnaires were administered to 204 consumers of products from the two selected companies in Lagos State. The respondents were selected using random sampling technique and oral interaction preceded questionnaire administration. The responses of the respondents were analysed using mode, frequency, and percentages. The findings and conclusions of this study indicate that; packaging with its entire attendant element plays a great role in determining consumers’ choice of staple commodities. The attitude of consumers toward staple commodities in Lagos State are mostly influenced by the information and label on the package followed by colour, picture, size and shape, technology, layout of design and lastly the lettering. The study recommends that companies should adopt the factors that have great influence on consumer's perception of product quality as an incentive to consumers to choose their product.
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